Monday 8 September 2014

The Glitter of Gold

Consumption of gold is very high in India and the country is one of the largest consumers. This shiny metal is an important part of Indian culture and budget. Due to its property of shining gold is very valuable and about ninety percent of it goes into the making of jewelry. Soft, dense and durable, gold is easy to process and can be molded easily into virtually any pattern. It is working a very popular material for jewelery manufacturers. In a country like India, which has an affinity for jewelry, gold is deeper things such as love, holiness, royalty and durability since ages. India's affinity for gold dates back to over 4000 years if the people of the Indus Valley Civilization made ​​in gold jewelry. 

People in India, like wearing beautiful jewelry made of gold either for decorative purposes and also for religious reasons, how gold made ​​holy. Because of its purity following by fire, for Hindus Gold is an image of purity, prosperity and happiness. The more gold you have, the higher the value of the person in the company, buy more gold projects you so rich and powerful. Each class of people in society want to own gold in any form and it is called in each section of the Indian culture important. In the large Indian wedding gold plays an important role in the bride and the family decorate, and the trend continues, even after the wedding. Gold jewelry and jewelry are highly valued in India. Filigree & easy search necklaces, earrings, anklets, cummerbunds, bracelets, rings made ​​from pure gold and with various precious and semi-precious stones are decorated. A variety of designs, patterns and styles in different size and weight, there are to choose from, and befitting any budget. The nation is so in love with gold, the Indian Hindu calendar has even auspicious days like Dhanteras, Akshay Tritya & Dusshera to buy gold. 

Gold is always a good investment, as it is equivalent to liquid cash & easy for currency, are traded in little time. Gold is an asset that has consistently gained in value and is regarded as a safe and secure investment. Everyone from the rich to the middle class and the poor happy to invest in this glittering metal. India sees a marked increase in selling gold at national festivals such as Diwali, Dushhera, Ganesh Chaturthi, Pongal & Onam, more than at any other time of the year. Wedding season is another time, explode in the gold sales. Staggering amounts of gold is bought to define the meaning of opportunity. There are many Indian temples and shrines, where gold was used sparingly. Gold as with the deities, as idols and as ornaments in churches is a common practice and continues the great stature yellow metal enjoys in India. Some of these temples are to be considered one of the richest in the world! Gold jewelry is something that can be passed from one generation to another as heir. That is why it is said that the glitter of gold never dies.

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